MI4: Ghost Protocol Showcases Innovative BMW Models
Recently released Mission Impossible 4-Ghost Protocol Movie, starring Tom Cruise has grasped a lot of attention worldwide for showcasing the new BMW futuristic cars.
Advertisement of auto brands through action flicks is not an entirely new concept. The well known British sports car, Aston Martin in the past, was promoted in the James Bond movie.
The automakers think that watching their favorite actors driving the cars may tempt customers to attempt their hand on and own these luxury vehicles, and thereby it helps in creating a good rapport for the launch of their new models in future.
The recent Mission Impossible 4 movie has given an opportunity to the German carmaker to enhance the visibility of it new i8 Concept model, and in order to suit the main theme of the movie, the company has even initiated a brand new marketing campaign, which is named as “Mission to Drive”.
Source : Cartradeindia
